Can “Things” Be Social?

The following excerpt was written by HelpSocial CEO and CoFounder, Matt Wilbanks, and first appeared on as part of the IDG Contributor Network. The full post can be found here.

Everyone has some concern about the implications of artificial intelligence (AI) on our human job force – it’s in the news everywhere. But, what if it goes beyond jobs? What if it completely changes the meaning of other aspects of our lives and businesses that we haven’t thought much about yet? Like, how we communicate socially and who, or what, we interact with in a social network. What if this current generation of social media networks and apps is the end of social media as we know it? What if you logged into Facebook and the toaster in your kitchen had “liked” your latest update?
Social media could be simply boiled down to a collection of networks where content is posted, observed and reacted to. Today, humans are behind those activities. But with the fast, continuing growth of an internet of things (IoT), there is no doubt there will be networks where “things” are posting messages, being observed and reacted to.

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